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Business Model: VYATEK SPORTS is a Market Driven company where technology is the primary enabling element. VYATEK has been able to capitalize on its in-house technologies and augment them with complimentary capabilities from strategic partners on three distinct levels: Technology (Research & Development), Operational (Manufacturing), and Distribution (Sales & Marketing). VYATEK essentially functions as a hub that develops new technologies and establishes strategic alliances with complimentary technology, operations and distribution companies. These strategic partners possess technologies or capabilities that when combined with VYATEK'S capabilities, allow the creation of new products and/or the penetration into new markets. VYATEK'S new technologies are Branded with an umbrella trademark and co-branded on each new product through a combination of licensing and/or equity agreements with the affiliate sales and marketing companies. The affiliate sales and marketing companies then market and distribute the specific products to their markets through their normal distribution channels. In essence, VYATEK is the “Integrator” that brings together the technical and operational capabilities that permit the affiliate sales and marketing companies to enhance their product development efforts and distribute new products. The model allows VYATEK to capitalize on the essence of Innovation, which history has shown is primarily a science of “Coupling”, or the combining one established idea or technology with another...in a Creative new way. |