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The Consumer Product Realm:

IsoGrid® and ExoGrid™ are been used in bicycles to reduce weight and add stiffness. IsoGrid® makes lighter shafts for more distance... while ExoGrid™ lowers the torsional deflection... improving accuracy.
IsoGrid® ski poles are lighter and stiffer then their aluminium counterparts. IsoRib™ & IsoGrid® arrows deflect less at launch, so more energy is converted to speed... and reduce oscillations improving accuracy.
IsoGrid® & Bi/Fusion kayak paddles are the lightest & strongest made. IsoGrid®, IsoRib™ and ExoGrid™ hockey sticks can be tuned for player preferances.
IsoGrid® rackets are lighter, more powerful and more stable. IsoGrid® & ExoGrid™ bats help players get more distance for the same effort.
IsoGrid® & ExoGrid™ pool cues are stiffer, lighter, straighter and more stylish than current models. When IsoGrid® is applied to products you carry for miles, the lighter it can be made, the better.
IsoGrid® provides unprecedented structure tunability in light fly rods. ExoGrid™ lacrosse sticks improve durability while IsoGrid® gives the player greater feel and control.
ExoGrid™ golf club heads allow for radical redistribution of mass and CG location. IsoGrid® field hockey sticks can be made lighter and stronger than ever.
IsoGrid® snowshoe frames are lighter and stronger.