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Technology Brand Positioning: VYATEK SPORTS matches each new technology with a corresponding Brand. Our goal is to become the “Intel Inside” type provider of technology to the high-end sports equipment market. The goal is to create brands that cross various markets and help our Affiliate Sales and Marketing companies sell high-end products. These brands then function as a “Value Indicator” for the products they're associated with. The brands are strategically Positioned in a classic “Good”...“Better”...”Best” offering according to the general guidelines shown in the graph below.